Making a statement with custom packaging
You want your brand to be meaningful and to connect with customers. That’s why first impressions count. The packaging is as much a part of your brand as the product itself. Custom packaging can have a lasting impact and is a chance to engage with and delight your customers.
The challenge
Our client is one of the world’s leading wine producers, with a range of well-known market leading brands. Recent market research had shown that wines presented in a luxury box were outselling those with no additional packaging. We were approached by our client to create custom packaging for two of their best-selling brands. They wanted to boost their sales with an attractive, standout piece of packaging that would be at the forefront of consumers’ minds when they came to make their purchase.
The blp solution
It was vital we created custom packaging that not only had shelf presence but would stay true to the values of the premium brand.
We created a custom design made from solid folding carton board, with a crash lock base and webbed corner closure, adding the much-needed strength to the box whilst holding the wine bottle securely in place.
Every aspect of the packaging design reiterated the high-quality wine inside. From the deep red colour of the box to the custom printed finishes. Soft touch varnish was used to achieve a soft velvety feel to the box, much like the texture of the wine itself.
Gold foil was applied to create a luxurious and distinctive design. Coupled with custom inline spot UV printing, the effect of the final product was truly stunning.
The results
With nearly 40 years’ printing experience, we were able to use our knowledge of finishing techniques to make their products really shine. Since introducing the packaging, our client has seen an uplift of sales in both brands.
We were thrilled to have been part of such a successful project and look forward to working with them on future projects.
Our people are our biggest asset
With a can-do attitude, our team is completely proactive and responsive. Our wealth of knowledge is unrivalled and passion for our craft is core to everything we do.
Paul Stephenson
Key Account Manager
Cameron Butler
Key Account Manager
Leighton Hopper
Client Manager
Jill McCartney
Senior Client Manager
Sharon Sloanes
Client Manager
Sophie McNeal
Client Manager
Gavin Quinn
New Business Sales Manager
Katie Laidlaw
Senior Client Manager
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Waking up to our impact on the planet
From ‘plastic’ oceans to deforestation, we see the impact pollution and unsustainable processes have on the environment every day. As a business, we’re committed to showing responsible behaviour and increasingly focussing our attention on minimising the impact our processes have on the planet. We are continually looking for ways to become more sustainable in the management of our business but also amongst our staff, from recording and monitoring our energy use and introducing LED lighting to reduce GHG emissions, to installing recycling points throughout our factory and offices for paper and card. It’s all going in the right direction and even small changes can make a difference.
What we’re doing
An effective environmental management system
We are proud holders of the ISO 14001 certification. This international standard makes sure we have a robust environmental management system in place and helps improve performance and compliance. It includes things like our environmental policy, reducing waste and evaluating our operational procedures.
We’re FSC® certified
FSC® (Forest Stewardship Council®) is dedicated to promoting sustainable forest management and carefully manages forests to make sure they increase in size each year. No tropical rain forests are destroyed in order to make paper and board. FSC certification brings social benefits to workers and local people, and environmental benefits for biodiversity and ecosystems.
Products made with wood and paper from FSC certified forests carry the ‘tick tree’ logo. FSC inspects and tracks timber and pulp right through the chain, from an FSC-certified forest, to a paper manufacturer and then to a printer that has FSC Chain-of-Custody certification.
Monitoring our equipment
We continually monitor the use of our machinery to identify any areas for improvement, already reducing our carbon impact by 35 tonnes.
Our printing presses are alcohol-free. As well as reducing waste, it’s kinder to the environment, plus, we use environmentally friendly inks, which is particularly important for the food industry.
Supporting the community around us
As a local North East business, giving back to our community is at the heart of blp. We sponsor a variety of worthy causes through fundraising activities and are proud to be a corporate sponsor of ‘Street Zero’. This brilliant charity is on a mission to end rough sleeping in Newcastle by 2022. ‘Street Zero’ has already helped reduce rough sleeping in our city by 74% which is a truly remarkable achievement (Jan 2020-21).
Find out more about this brilliant organisation and their worthwhile cause at:
