Mailing customers quickly and securely
At blp, our direct mail activities are completed on one site, in a 100% mail environment, allowing us to guarantee each piece of mail is sent and accounted for. Our unique ‘single site service’ offers complete control over each stage of your project, reducing overall lead times and keeping costs within budget. This is especially important for time sensitive projects.
The challenge
Our client, a telematic car insurance provider, needed a trusted direct mail partner who could manage large volumes of customer data and deliver daily communications within a strict timescale.
Young and inexperienced drivers are traditionally considered high-risk. When an insurance policy is taken out, customers will receive a welcome pack containing the relevant policy documents, with renewal invites sent throughout the lifetime of their policy. Due to the nature of car insurance, it’s imperative information is received quickly, not only to confirm the correct cover is in place, but as a regulatory requirement. Each pack would contain a personalised welcome letter, policy documentation, and printed terms and conditions.
The blp solution
Our client provided the base files, which included the standard artwork format and content layout. We uploaded the customer data via our IS0 27001 certified Secure File Transfer Protocol (SFTP) making sure data couldn’t be compromised. Our team of experts wrote a custom code, which pulled the data into the correct format for printing in-house. The data was then ‘sorted’ into postcode areas. Pre-sorting the data in this way provides cost savings to the postal element of the project.
Customer information must be handled in a specific manner, as policy holder information includes sensitive data. It was vital each document in the pack was sent to the correct person, with no room for error. When compiling the data, barcodes were added to make sure each pack contained the correct information. blp uses camera matching technology to read the unique barcode and match the documents before enclosing them into the final envelope. Documents are tracked and recorded throughout the process, making sure any inconsistencies are not only identified but can be rectified so every pack is accounted for. Each pack was then collected by the chosen postal service and distributed to the policy holders.
The results
The insurance sector is a highly regulated environment, which means that these daily communications were time sensitive, with strict deadlines attached. Once the customer data was received, it was processed, compiled, printed, enclosed, and sent out within 24 hours. At blp, we have the capabilities to meet their delivery requirements and the experience and procedures in place for handling sensitive data securely.
Our people are our biggest asset
With a can-do attitude, our team is completely proactive and responsive. Our wealth of knowledge is unrivalled and passion for our craft is core to everything we do.
Paul Stephenson
Key Account Manager
Cameron Butler
Key Account Manager
Leighton Hopper
Client Manager
Jill McCartney
Senior Client Manager
Sharon Sloanes
Client Manager
Sophie McNeal
Client Manager
Gavin Quinn
New Business Sales Manager
Katie Laidlaw
Senior Client Manager
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Waking up to our impact on the planet
From ‘plastic’ oceans to deforestation, we see the impact pollution and unsustainable processes have on the environment every day. As a business, we’re committed to showing responsible behaviour and increasingly focussing our attention on minimising the impact our processes have on the planet. We are continually looking for ways to become more sustainable in the management of our business but also amongst our staff, from recording and monitoring our energy use and introducing LED lighting to reduce GHG emissions, to installing recycling points throughout our factory and offices for paper and card. It’s all going in the right direction and even small changes can make a difference.
What we’re doing
An effective environmental management system
We are proud holders of the ISO 14001 certification. This international standard makes sure we have a robust environmental management system in place and helps improve performance and compliance. It includes things like our environmental policy, reducing waste and evaluating our operational procedures.
We’re FSC® certified
FSC® (Forest Stewardship Council®) is dedicated to promoting sustainable forest management and carefully manages forests to make sure they increase in size each year. No tropical rain forests are destroyed in order to make paper and board. FSC certification brings social benefits to workers and local people, and environmental benefits for biodiversity and ecosystems.
Products made with wood and paper from FSC certified forests carry the ‘tick tree’ logo. FSC inspects and tracks timber and pulp right through the chain, from an FSC-certified forest, to a paper manufacturer and then to a printer that has FSC Chain-of-Custody certification.
Monitoring our equipment
We continually monitor the use of our machinery to identify any areas for improvement, already reducing our carbon impact by 35 tonnes.
Our printing presses are alcohol-free. As well as reducing waste, it’s kinder to the environment, plus, we use environmentally friendly inks, which is particularly important for the food industry.
Supporting the community around us
As a local North East business, giving back to our community is at the heart of blp. We sponsor a variety of worthy causes through fundraising activities and are proud to be a corporate sponsor of ‘Street Zero’. This brilliant charity is on a mission to end rough sleeping in Newcastle by 2022. ‘Street Zero’ has already helped reduce rough sleeping in our city by 74% which is a truly remarkable achievement (Jan 2020-21).
Find out more about this brilliant organisation and their worthwhile cause at:
