Mailing customers quickly and securely

 

At blp, our direct mail activities are completed on one site, in a 100% mail environment, allowing us to guarantee each piece of mail is sent and accounted for. Our unique ‘single site service’ offers complete control over each stage of your project, reducing overall lead times and keeping costs within budget. This is especially important for time sensitive projects.   

The challenge

Our client, a telematic car insurance provider, needed a trusted direct mail partner who could manage large volumes of customer data and deliver daily communications within a strict timescale. 

Young and inexperienced drivers are traditionally considered high-risk. When an insurance policy is taken out, customers will receive a welcome pack containing the relevant policy documents, with renewal invites sent throughout the lifetime of their policy. Due to the nature of car insurance, it’s imperative information is received quickly, not only to confirm the correct cover is in place, but as a regulatory requirement. Each pack would contain a personalised welcome letter, policy documentation, and printed terms and conditions. 

The blp solution

Our client provided the base files, which included the standard artwork format and content layout. We uploaded the customer data via our IS0 27001 certified Secure File Transfer Protocol (SFTP) making sure data couldn’t be compromised. Our team of experts wrote a custom code, which pulled the data into the correct format for printing in-house. The data was then ‘sorted’ into postcode areas. Pre-sorting the data in this way provides cost savings to the postal element of the project.

Customer information must be handled in a specific manner, as policy holder information includes sensitive data. It was vital each document in the pack was sent to the correct person, with no room for error. When compiling the data, barcodes were added to make sure each pack contained the correct information. blp uses camera matching technology to read the unique barcode and match the documents before enclosing them into the final envelope. Documents are tracked and recorded throughout the process, making sure any inconsistencies are not only identified but can be rectified so every pack is accounted for. Each pack was then collected by the chosen postal service and distributed to the policy holders. 

The results

The insurance sector is a highly regulated environment, which means that these daily communications were time sensitive, with strict deadlines attached. Once the customer data was received, it was processed, compiled, printed, enclosed, and sent out within 24 hours. At blp, we have the capabilities to meet their delivery requirements and the experience and procedures in place for handling sensitive data securely. 

Our people are our biggest asset

With a can-do attitude, our team is completely proactive and responsive. Our wealth of knowledge is unrivalled and passion for our craft is core to everything we do.

Paul Stephenson

Key Account Manager

Cameron Butler

Key Account Manager

Leighton Hopper

Client Manager

Jill McCartney

Senior Client Manager

Sharon Sloanes

Client Manager

Sophie McNeal

Client Manager

Gavin Quinn

New Business Sales Manager

Katie Laidlaw

Senior Client Manager

Case Studies

Fulfilling demand in challenging times

Client visits are an integral part of the specifying process when it ...

Help to grow a labour of love

As the first national lockdown took hold, the people of the nation ...

Mailing customers quickly and securely

At blp, our direct mail activities are completed on one site, in ...

Making a statement with custom packaging

You want your brand to be meaningful and to connect with customers. ...

The ability to see a project through from design to delivery

blp’s in-house capabilities mean we can complete a combination of services ...

Finding a sustainable alternative to plastic packaging

With sustainability continuing to be at the forefront of consumers’ minds when ...

Waking up to our impact on the planet

From ‘plastic’ oceans to deforestation, we see the impact pollution and unsustainable processes have on the environment every day. As a business, we’re committed to showing responsible behaviour and increasingly focussing our attention on minimising the impact our processes have on the planet. We are continually looking for ways to become more sustainable in the management of our business but also amongst our staff, from recording and monitoring our energy use and introducing LED lighting to reduce GHG emissions, to installing recycling points throughout our factory and offices for paper and card. It’s all going in the right direction and even small changes can make a difference.

What we’re doing

An effective environmental management system

We are proud holders of the ISO 14001 certification. This international standard makes sure we have a robust environmental management system in place and helps improve performance and compliance. It includes things like our environmental policy, reducing waste and evaluating our operational procedures. 

We’re FSC® certified

FSC® (Forest Stewardship Council®) is dedicated to promoting sustainable forest management and carefully manages forests to make sure they increase in size each year. No tropical rain forests are destroyed in order to make paper and board. FSC certification brings social benefits to workers and local people, and environmental benefits for biodiversity and ecosystems.

Products made with wood and paper from FSC certified forests carry the ‘tick tree’ logo. FSC inspects and tracks timber and pulp right through the chain, from an FSC-certified forest, to a paper manufacturer and then to a printer that has FSC Chain-of-Custody certification. 

Monitoring our equipment

We continually monitor the use of our machinery to identify any areas for improvement, already reducing our carbon impact by 35 tonnes. 

Our printing presses are alcohol-free. As well as reducing waste, it’s kinder to the environment, plus, we use environmentally friendly inks, which is particularly important for the food industry. 

Supporting the community around us

As a local North East business, giving back to our community is at the heart of blp. We sponsor a variety of worthy causes through fundraising activities and are proud to be a corporate sponsor of ‘Street Zero’. This brilliant charity is on a mission to end rough sleeping in Newcastle by 2022. ‘Street Zero’ has already helped reduce rough sleeping in our city by 74% which is a truly remarkable achievement (Jan 2020-21).

Find out more about this brilliant organisation and their worthwhile cause at:

 

Frequently asked questions

Yes, blp can provide a range of capabilities under one roof, offering huge benefits to our customers.

Yes. We offer a range of designs and sizes in different thicknesses on a variety of substrates. From specialist colours to custom apertures, we have the in-house capabilities to meet some of the most complex needs.

Not all customers need large quantities. Our flexible approach to manufacturing means we can provide custom products with no minimum order quantity.

Because of fluctuations in demand for certain substrates, our lead times vary for each project. To make sure you receive your completed products in your required timescales, we’ll advise you of lead times at the very beginning of your project.

We offer a full range of in-house services that complement each other. This means we can take care of every aspect of your project. And everything’s done under one roof, meaning we can add additional services if needed. From printed packaging and co-packing to arranging distribution, our flexible capabilities mean we can support your evolving needs throughout your project.

Our range of complementary services means we can offer you a complete service solution for your project. Whether you need packaging development, co-packing, print and mailing services or the full-service offering, our team of experts are on hand to advise you at every stage of your project.

Get in touch with blp

Got questions on our services? Complete the form opposite and we’ll get in touch with you.