Producing daily comms with tight turnaround times

With over 25 years’ experience in direct mail services, our dedicated teams deal with daily communications regularly. 

The challenge

Our home furniture client has been a trusted name for over 40 years. With a range of well-known brands, customers can purchase products from one of their nationwide stores or through their website. Customers receive a tailored welcome pack containing information about their purchase, payment details, and any finance agreement. Once each new order is confirmed, it’s automatically uploaded to a server, which generates print-ready documents to be included in each pack. 

Consumer Credit Finance is a highly regulated sector and as such, it’s imperative that this information reaches customers accurately and within set timescales. Add in the considerable volume of daily orders and this can quickly become an onerous task for retailers to perform themselves.

The blp solution

As customers can order online, information is uploaded to the server 24/7 and to make sure we meet the ‘same day’ mailing requirement, we download files throughout the day from 6am in the morning. 

Following receipt of the data, personalised packs are printed on our colour digital printers and then enclosed into envelopes using unique matching criteria for each recipient, to ensure that they receive all of the information they require about their new purchase.

Daily volumes can fluctuate significantly depending on the time of year or in line with a particular marketing promotion, which demands a great deal of flexibility in the production process to make sure that all of the packs are mailed out within the agreed timescale. 

The results

As an ISO 27001 certified company, blp adheres to strict Information Security processes, giving our client complete confidence that their customer data is always secure. Moreover, by giving our client a scalable flexible solution to this vital part of their customer communications, it allows them to pursue growth strategies for their own business, without worrying about how to keep pace with this area of regulated activity.