Making a statement with custom packaging
You want your brand to be meaningful and to connect with customers. That’s why first impressions count. The packaging is as much a part of your brand as the product itself. Custom packaging can have a lasting impact and is a chance to engage with and delight your customers.
The challenge
Our client is one of the world’s leading wine producers, with a range of well-known market leading brands. Recent market research had shown that wines presented in a luxury box were outselling those with no additional packaging. We were approached by our client to create custom packaging for two of their best-selling brands. They wanted to boost their sales with an attractive, standout piece of packaging that would be at the forefront of consumers’ minds when they came to make their purchase.
The blp solution
It was vital we created custom packaging that not only had shelf presence but would stay true to the values of the premium brand.
We created a custom design made from solid folding carton board, with a crash lock base and webbed corner closure, adding the much-needed strength to the box whilst holding the wine bottle securely in place.
Every aspect of the packaging design reiterated the high-quality wine inside. From the deep red colour of the box to the custom printed finishes. Soft touch varnish was used to achieve a soft velvety feel to the box, much like the texture of the wine itself.
Gold foil was applied to create a luxurious and distinctive design. Coupled with custom inline spot UV printing, the effect of the final product was truly stunning.
The results
With nearly 40 years’ printing experience, we were able to use our knowledge of finishing techniques to make their products really shine. Since introducing the packaging, our client has seen an uplift of sales in both brands.
We were thrilled to have been part of such a successful project and look forward to working with them on future projects.
Our capabilities
Sustainable materials
Plastics, including fitments and hard casings, can often be replaced with more ...
Packaging testing
Your product packaging can experience many physical challenges before it even arrives ...
Finishes and coatings
Our high-speed litho printing presses can perform a range of finishes and ...
Related Services
The very highest standards
Case Studies
Making a statement with custom packaging
You want your brand to be meaningful and to connect with customers. That’s why first impressions count. The packaging is as much a part of your brand as the product itself. Custom packaging can have a lasting impact and is a chance to engage with and delight your customers.
The ability to see a project through from design to delivery
blp’s in-house capabilities mean we can complete a combination of services on one site, from packaging development, printed packaging and co-packing to storage and mailing, giving us full control over every stage of a project. This helps keep costs within budget and reduces overall lead times, which is particularly important for time-sensitive projects.
Finding a sustainable alternative to plastic packaging
With sustainability continuing to be at the forefront of consumers’ minds when making their purchase decisions, it’s never been more important for companies to show positive changes. Alternative substrates produced from recycled, or recyclable materials, are some of the many options available for consideration.
Delivering print and co-packing from one place
When it comes to co-packing services, many clients just don’t have the in-house capabilities to complete the project themselves. With a designated packing facility, our skilled packing teams make light work of some of the most demanding projects.
The flexibility to turn around CAD samples quickly
Creating a physical CAD sample for customers is an important part of the design process. It shows what the chosen design will look like and lets customers compare different designs.