Producing daily comms with tight turnaround times


With over 25 years’ experience in direct mail services, our dedicated teams deal with daily communications regularly. 

The challenge

Our home furniture client has been a trusted name for over 40 years. With a range of well-known brands, customers can purchase products from one of their nationwide stores or through their website. Customers receive a tailored welcome pack containing information about their purchase, payment details, and any finance agreement. Once each new order is confirmed, it’s automatically uploaded to a server, which generates print-ready documents to be included in each pack. 

Consumer Credit Finance is a highly regulated sector and as such, it’s imperative that this information reaches customers accurately and within set timescales. Add in the considerable volume of daily orders and this can quickly become an onerous task for retailers to perform themselves.

The blp solution

As customers can order online, information is uploaded to the server 24/7 and to make sure we meet the ‘same day’ mailing requirement, we download files throughout the day from 6am in the morning. 

Following receipt of the data, personalised packs are printed on our colour digital printers and then enclosed into envelopes using unique matching criteria for each recipient, to ensure that they receive all of the information they require about their new purchase.

Daily volumes can fluctuate significantly depending on the time of year or in line with a particular marketing promotion, which demands a great deal of flexibility in the production process to make sure that all of the packs are mailed out within the agreed timescale. 

The results

As an ISO 27001 certified company, blp adheres to strict Information Security processes, giving our client complete confidence that their customer data is always secure. Moreover, by giving our client a scalable flexible solution to this vital part of their customer communications, it allows them to pursue growth strategies for their own business, without worrying about how to keep pace with this area of regulated activity.

Our capabilities

The very highest standards

Case Studies

Mailing customers quickly and securely

At blp, our direct mail activities are completed on one site, in a 100% mail environment, allowing us to guarantee each piece of mail is sent and accounted for. Our unique ‘single site service’ offers complete control over each stage of your project, reducing overall lead times and keeping costs within budget. This is especially important for time sensitive projects.   

The ability to see a project through from design to delivery

blp’s in-house capabilities mean we can complete a combination of services on one site, from packaging development, printed packaging and co-packing to storage and mailing, giving us full control over every stage of a project. This helps keep costs within budget and reduces overall lead times, which is particularly important for time-sensitive projects. 

Producing daily comms with tight turnaround times

With over 25 years’ experience in direct mail services, our dedicated teams deal with daily communications regularly. 

Print and Mailing

In comparison to mono lasering, colour digital printing allows you to personalise a document in a range of colours. This means pictures, tables, graphics and text can all be printed in any colour and can contain any amount of variable data you’d like. You can also use it as a more economical method of printing small print runs compared to lithographic print.

We can accommodate a range of different printing services to suit your project needs in mono, colour digital print and inkjet. As each requirement is different, we can advise on the best service for your individual needs.

ISO 27001 is an internationally recognised standard that helps us set out our Information Security Management System. It’s an auditable system which controls how blp stores and handles data. We control data in a variety of ways through secure servers, SFTPs and email. And our 100% mailing secure environment means we complete mailing projects in a secure facility. Controlled using the Paxton system, where only recognised staff can enter or leave those areas, you can be confident your data is always safe and secure.

Yes, we are GDPR compliant. Along with our ISO 27001 certification, we adhere to strict GDPR guidelines on how we collect and process data within the UK.

Yes. We can receive data completely ready to use or partially complete. Speak to our in-house data team now to discuss the best options available for your data. Contact Us

Our secure SFTP is ideal for receiving sensitive data. However, if you have your own server, we can also securely collect your data.

We use a range of different software systems and databases to cleanse your data. Depending on your requirements, we can check against Mortality and Goneaway databases, and TPS and MPS to varying degrees. Our in-house data teams will advise you of the options that best fit your project needs.

We can enclose envelopes from C6 (114 x 162mm) up to C4 (229 x 324mm), giving you the flexibility to send various mail sizes for your campaigns.

Yes, we can receive your print-ready files in a range of formats, depending on the requirements of your project. Discuss your format with our team now. Contact Us

Our machine capabilities can accommodate up to eight inserts with your prime document, for instance, a personalised customer letter, and we regularly enclose inserts such as leaflets and booklets in varying thicknesses. Discuss how you can get the most out of your direct mail campaign with our team now. Contact Us

Our extensive experience with a range of carrier services including Royal Mail, Whistl, UK Mail/DHL, Secured Mail and CitiPost means we can advise you on the service most suitable for your individual needs.

Get in touch with blp

Got questions on our services? Complete the form opposite and we’ll get in touch with you.